Marketing Your Book is the essential course on book marketing from Author Gateway and HarperCollins Christian Publishing.
Everything about marketing that feels so daunting is made simple with expertise from the people who do this work every day for one of the world’s leading publishers.
In this unit, The Editorial Advantage, Daisy Hutton, Publisher for W Publishing Group, and Lee Eric Fesko, Associate Publisher for specialty publishing at HarperCollins Christian Publishing offer insight into the acquisitions and editorial process and the importance of developing your book with marketing in mind.
The course provides:
- Career development advice for authors
- Insights on developing your audience
- Understanding your role after the book is written
This course contains:
- 3 video sessions including the introduction and conclusion to the full course
- Complete written transcripts of each video
- A workbook customized to each video session
- Author Gateway’s Marketing Plan Template
Video sessions include:
The Introduction (Unit 1) Pete Nikolai, Director of Publishing Services for HarperCollins Christian Publishing, founder of Author Gateway, and Producer of this course introduces you to the program for the complete course.
The Editorial Advantage (Unit 3) with Daisy Hutton, Publisher for W Publishing Group, and Lee Eric Fesko, Associate Publisher for specialty publishing at HarperCollins Christian Publishing. Get insight into the acquisitions and editorial process and the importance of developing your book with marketing in mind.
Putting It All Together (Unit 9) with Pete Nikolai, Director of Publishing Services for HarperCollins Christian Publishing, founder of Author Gateway, and Producer of this course.
This one-of-a-kind course is packed with insights from professionals you cannot access in any other forum. Learn from the best about the topics that challenge you most.
Other sessions in the series include thirteen marketing experts from inside HarperCollins Christian Publishing who lead you through everything from working with editorial, directing cover design, online marketing, live events, publicity, maximizing Amazon, and more!
The Marketing Plan (Unit 2) with Jeff James, Vice President of Marketing for Thomas Nelson. Take a deep dive into the marketing plan essentials with suggestions and assignments to help build your marketing plan.
Maximizing Amazon (Unit 4) with Robert Bedenbaugh, Director of Amazon Sales, HarperCollins Christian Publishing. Get an inside view of how to think differently about Amazon and change the way you work with them to get the most for your book sales.
The Design Advantage (Unit 5) with Belinda Bass, Creative Director for Thomas Nelson, and Kristen Ingebretson, book cover designer with Thomas Nelson. Learn what to do, and what not to do, to get the most out of working with a cover designer to direct award-winning book covers.
The Online Advantage (Unit 6) with Aryn Vandyke, Assistant Marketing Manager, Digital for Thomas Nelson and Laura Decorte, Assistant Marketing Manager, Digital for W Publishing Group. Insights and ideas to establish your online profile and begin to build your social media following.
The Publicity Advantage (Unit 7) with Tiffany Sawyer, Director of Publicity for Thomas Nelson, and Beth Hood Fromm, owner and founder of OMG Publicity. Hear everything you need to know to interview and hire a publicist with checklists for doing your own publicity.
The Promotion Advantage (Unit 8) with Stephanie Tresner, Marketing Manager for Thomas Nelson and Kristi Smith, Marketing Director for W Publishing Group. Get examples of events and tricks to help amplify the effectiveness of local events to drive national impact.